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Apple Car's Need for Talent Crushes a Vehicle Startup

An ailing electric motorcycle startup files for bankruptcy after losing key engineers to Apple

2 min read
Apple Car's Need for Talent Crushes a Vehicle Startup
Photo: iStockphoto

Apple’s efforts to develop a self-driving car have spurred the company to recruit engineering talent from a wide variety of rival tech giants and automakers. But the Silicon Valley giant’s pursuit of its own autonomous electric vehicle may have also put the nail in the coffin for an electric motorcycle startup.

Mission Motors, a sleek motorcycle startup that had set speed records for electric bikes, filed for bankruptcy last month. The startup had actually ceased operations in May due to lack of funding and the loss of critical engineering talent, according to Reuters. Derek Kaufman, former CEO of Mission Motors, said Apple swooped in to lure away key engineers with electric drive expertise at a time when the startup was attempting to raise a crucial round of funding. The loss of employees spooked at least one investor who had previously committed and prompted more employees to leave.

Tesla and Harley Davidson also ended up with some ex-employees of Mission Motors. Yet Apple grabbed the most talent by recruiting six engineers from the startup, Reuters sources said. The Mission Motors engineers represented a team with specialized knowledge of electric drives, such as software algorithms to manage battery charging and cooling.

The poaching of talent is hardly new in Silicon Valley. Huge tech companies such as Google and Facebook have been acquiring startups to poach engineers and other valuable talent for years. Tech blogs have frequently described the fate of the smaller companies in those cases as being “acqhired,” the New York Times observed in 2011.

Silicon Valley’s more recent race to develop advanced electric vehicles and self-driving cars has only intensified the poaching of talent. For example, Apple and Tesla Motors frequently poach engineers from one another. Tesla CEO Elon Musk recently sniped at Apple for its poaching predilection during an interview with German newspaper Handelsblatt; he suggested Apple only hired the engineers who “don’t make it at Tesla” and were fired.

In the case of Mission Motors, Apple apparently never offered to “acqhire” the startup wholesale for its talent. Some insiders told Reuters that the motorcycle startup was already on its last legs when Apple poached the first engineers, an account former CEO Kaufman disagrees with.

Mission Motors may represent one of the more tragic victims of Silicon Valley’s insatiable hunger for talent, but it’s not the only casualty. Battery maker A123 filed a lawsuit against Apple for poaching critical engineering talent earlier this year. In fact, Apple’s relentless hiring of engineering talent related to electric vehicles and self-driving cars represented one of the first big tipoffs of the Silicon Valley giant’s bigger intentions.

Some startup employees who end up being poached or acqhired by Silicon Valley’s tech giants probably won’t complain about the potentially more lucrative employment and opportunity to work on bigger projects. But the question remains as to whether the world has lost out on some new ideas or innovations whenever each tech startup, hollowed out by loss of employees or acquired purely for the talent on its payroll, ceases to exist.

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We Need More Than Just Electric Vehicles

To decarbonize road transport we need to complement EVs with bikes, rail, city planning, and alternative energy

11 min read
A worker works on the frame of a car on an assembly line.

China has more EVs than any other country—but it also gets most of its electricity from coal.

VCG/Getty Images

EVs have finally come of age. The total cost of purchasing and driving one—the cost of ownership—has fallen nearly to parity with a typical gasoline-fueled car. Scientists and engineers have extended the range of EVs by cramming ever more energy into their batteries, and vehicle-charging networks have expanded in many countries. In the United States, for example, there are more than 49,000 public charging stations, and it is now possible to drive an EV from New York to California using public charging networks.

With all this, consumers and policymakers alike are hopeful that society will soon greatly reduce its carbon emissions by replacing today’s cars with electric vehicles. Indeed, adopting electric vehicles will go a long way in helping to improve environmental outcomes. But EVs come with important weaknesses, and so people shouldn’t count on them alone to do the job, even for the transportation sector.

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