At $3.95 a file, it makes a lot more business sense than pets.com ever did.
PS to Spectrum authors: don't try this at home.
Tekla S. Perry is a senior editor at IEEE Spectrum. Based in Palo Alto, Calif., she's been covering the people, companies, and technology that make Silicon Valley a special place for more than 40 years. An IEEE member, she holds a bachelor's degree in journalism from Michigan State University.