Many companies agree that reuse is key to increasing efficiencies. Standardization and open source efforts such as GENIVI, OSEK and AUTOSAR show that industry continues to pursue reuse at a middleware, framework and industry level. However achieving systematic reuse at functional and organizational level, where the potential gains are highest still remains very challenging. A more comprehensive reuse strategy for EE would include a commitment to reuse at multiple architectural levels. We will explore business and technical challenges in instilling comprehensive reuse as well as a proposed maturity framework that can be adopted to measure and facilitate reuse.
WW Systems Sales Executive
Mr. Hillhouse is responsible for IBM's Rational Automotive solutions and consulting. His 20 years of Automotive and Aerospace experience includes product development engagements at global OEMs and Tier 1 suppliers. The scope of these engagements include re-engineering of requirements and systems engineering, software model driven development and data management for the full product development lifecycle. Previously, Mr. Hillhouse has held several industry and PLM leadership positions at IBM and Siemens PLM (formerly SDRC). Mr. Hillhouse holds a BS in Mechanical and Aerospace Engineering from Cornell University
Doug T Ishigaki
Senior Software and Systems Technical Specialist
Mr. Ishigaki is a member of the Software and Systems Engineering (SSE) Jumpstart Team with over 25 years of Systems and IT development and consulting experience. He currently helps evangelize and deploy the Rational SSE Solution with customers and partners. Recent engagement include deploying the SSE Solution for customers in the Automotive, Aerospace, Telecomm and Electronics industries.
IEEE Spectrum “Tech Talk” contributor Douglas McCormick is a New York City-based freelance writer and communications consultant specializing in technology and life science. He has been editor or editorial director of such publications as PM360 (for healthcare marketers), BioTechniques (for molecular biology researchers), Pharmaceutical Technology, and Nature Publishing Company’s Bio/Technology (now called Nature Biotechnology). He was founder, CEO, and CTO of Physician Verification Services (an internet based healthcare marketing start-up) and, earlier, corporate director of scientific communications at SmithKline Beecham and computer science editor at Hayden Book Company.
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