First there was the rash of news articles touting the recent Nobel Prize in Physics for the discovery of giant magnetoresistance (GMR) for making possible your iPod (here, here, here, here, and here), and then the attribution of its discovery to the â''first application of nanotechnology", to create some deal of confusion.
Since a majority of the articles referenced above come from the UK press, it is perhaps only fitting that a UK-produced YouTube video try to explain it all.
Using a format familiar to anyone who watches The Tonight Show with Jay Leno, an interviewer goes out into the street to ask how their iPod works. Remarkably unlike the US version, where Jay Leno asks questions like "Who is the Vice President of the US?" and gets too many "I don't knows" and wild guesses, in this UK version the respondents are not too far off the mark most of the time.
And the video contains some enlightenment from Prof. Richard Jones, known widely for his Soft Machines Blog.
But while GMR may have made the iPod possible, others in the blog community will have none of the bit about GMR being due to nanotechnology. Apparently, the Swedish Royal Academy of Sciences just don't get it. It is a worthy, albeit "complicated", debate.