Ughâ'¿I just read an interview with the Executive Vice President of the new markets group at Nokia and was distressed to discover that there doesnâ''t seem to be a clear understanding of what good nanotechnology is for mobile phones.
Last year Nokia and Cambridge University were crowing about a cartoon they made about what could be done when you combine plastic electronics with mobile phone technologies: A Dick-Tracy-like watch/cell phone.
Okay, it was good marketing for both Cambridge and Nokia, but I would be hard pressed to believe that any of the researchers at either outfit earnestly believed they were going to start developing that right away. It was just M-A-R-K-E-T-I-N-G.
But apparently the memo didnâ''t get down the guy in charge of new markets at Nokia because in the interview he was asked about the â''Morphâ'' phone and the role of nanotechnology, and he kept on about the importance of flexible displays.
Really? Thatâ''s what customers are clamoring about â''I want a flexible display, so I can wrap my phone around my wrist.â''
May I humbly suggest that this was the perfect opportunity to explain that â''Morphâ'' was not a research avenue they were devoting a lot of attention to, but nanotechnology could provide huge benefits in improving the lifespan of batteries of mobile phones. But instead we got the importance of flexible displays and keeping grease off them.
If someone were to ask me which would you prefer a phone that you only needed to charge once a month or one that was grease-resistant, I am going for the improved battery life. Whoâ''s with me?