In the Web 2.0 world itâ''s getting easier and easier to build all sorts of applications. But just because you can build the application doesnâ''t mean it should be a company.
Falling into that category at Demofall 07, is MixGet. The premise is simple. Since cell phones can make sounds, and a lot of cell phones in a room can make a lot of sounds, why not orchestrate a piece of music by assigning â''partsâ'' to the different cell phones? The lead cell phone acts as the conductor, all parts are synchronized, and bingo, surround cell-sound.
My guess was that the inventor of MixGet, from Moscowâ''s RedSquare Ventures, got the idea while sitting in a meeting, perhaps, or a crowded bar, when, coincidentally, a number of cell phones rang at once. But I was wrong. Company founder Sergey Tatarchenko told me that he was sitting at home with two cell phones. He got a call, they both rang, and bingo, he thought (OK, not bingo, but I don't know the Russian equivalent), I could make a business out of this.
Heâ''s a nice guy, so Iâ''m sorry to say that I donâ''t think business success is likely anytime soon. But hereâ''s the demo, what do you think?