About a year-and-a-half ago, I was impressed by a quote Scott Rickert gave for an article in Industry Week.
It essentially said that no one buys a product because it contains nanotechnology but because it can do amazing things. I sort of liked this clear-headed approach to nanotechnologyâ''s role in products.
Now it appears as though Industry Week has given the writing duties directly over to Rickert.
Again, for the most part, Rickert offers up some common sense when approaching the subject of nanotechnology and business albeit with a couple of his own peculiar biases (maybe he can tell me how he uses the The NanoBusiness Alliance as a resource for trusted information).
But like any subject, when you go about reading up on the topic of your interest, you soon realize that you will need to read between the lines. In other words, those pinnacles of financial and business information that Rickert and just about every other businessman turn to for information are sometimes reduced to just being cheerleaders and not objective sources that help you discern what is really going on.
One need only turn to Jon Stewart's public dressing down of the CNBC financial news network, and one of its hapless anchors, Jim Cramer, to realize that just because a news source has lots of money and clout doesn't mean it is giving you the real information.
Itâ''s true of business and nano business. Just follow the adage, if it sounds too good to be true, it probably is.