UltraHD, the TV Technology Formerly Known as 4K, Gets Ready To Hit Store Shelves

My husband and I bought our first full-HD (1080P) TV set this weekend. Despite living in Silicon Valley and being immersed in technology, we’re not exactly early adopters. But we needed a new TV quickly (before the Sunday Giants game), so we made a fast shopping trip on Saturday and ended up with 1080P model. Personally, I see no difference between the 720P and 1080P resolutions in the 32-inch diagonal size we were in the market for, but my husband wanted “better” resolution, so we went for it.

He's happy with our new HDTV. So I don’t really have the heart to tell him that we’re about to fall behind the technology curve once again, because LG and Sony are both going to ship televisions with resolutions of 3840 by 2160 pixels in time for the holiday season. They had both been calling this resolution “4K”, but last week that moniker became dated when the Consumer Electronics Association (CEA) voted to tag this next generation of displays “Ultra High Definition”, or “UltraHD.” The CEA also announced that it expects to see a lot of product introductions in this resolution at the January 2013 Consumer Electronics Show.

These won’t be cheap. Sony’s 84-inch diagonal 4K TV (the company isn’t eager to embrace the UltraHD name) will cost about $25,000; LG’s model is a comparative bargain at about US $20 000.

What’s the point of UltraHD? In smaller screen sizes, there isn’t any; the technology will only be meaningful for extremely large TVs. And there’s not a lot to watch at home in this higher resolution. While movies for theaters are recorded in this higher resolution, so far, there have only been a few test broadcasts of television programming—for example, by the BBC during the Summer Olympics. So, for the time being they’ll be taking HD video signals and filling in the missing pixels by extrapolating from the existing ones.

Follow me on Twitter @TeklaPerry.

Photo: LG

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