Tag Results for Paris Auto Show (2)

  1. Paris Mondial de l'Automobile Plugs the Plug

    Five years ago Toyota relaunched its Prius with a Saatchi & Saatchi ad blitz with the EV-bashing tagline "and you never have to plug it in." Toyota's corporate marketing manager said the idea was to show the Prius was, "not an idea that's ahead of its time." What a difference a few years can make. …

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