Tag Results for Mondial de l'Automobile (2)

  1. Déjà? Are Hybrids Already Passé?

    Plugs are definitely vogue at this week's Mondial de l'Automobile in Paris. So where does the hybrid vehicle fit into the picture? It may not, according to Renault. The French carmaker says that electric vehicles, not hybrids, are needed to deliver the emissions reductions that governments and customers demand. Renault says that it is engineering a pair of battery-powered electric vehicles (EVs), to be produced starting in …

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  2. Paris Mondial de l'Automobile Plugs the Plug

    Five years ago Toyota relaunched its Prius with a Saatchi & Saatchi ad blitz with the EV-bashing tagline "and you never have to plug it in." Toyota's corporate marketing manager said the idea was to show the Prius was, "not an idea that's ahead of its time." What a difference a few years can make. …

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