More Viewing, Less Attention

TV watchers multitask with mobile devices

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Despite the influx of new media technologies such as smartphones and streaming video services, live television as watched on a big set still dominates the viewing landscape, according to a recent report from the United Kingdom’s regulator of the communications industry, Ofcom. But viewers are splitting their attention more often, simultaneously chatting remotely with friends about the show they’re watching or doing unrelated activities like checking e-mail. Currently about 16 percent of all U.K. viewers multitask daily while watching TV, and 25 percent do so at least once a week.

This article originally appeared in print as “More Viewing, Less Attention.”

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