Illustration: Serge Bloch
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We knew our September issue on technology and
terrorism would raise hackles. But we didn’t realize
that our July feature “Metcalfe’s Law Is Wrong” by Bob
Briscoe, Andrew Odlyzko, and Benjamin Tilly would churn
up its own little storm of controversy, drawing remarks
from none other than Bob Metcalfe himself. The inventor
of Ethernet, founder of 3Com Corp., and recipient of the
1996 IEEE Medal of Honor rebutted our authors’ arguments
in a late summer guest posting on VC Mike’s Blog
(http://vcmike.wordpress.com). The
site is run by Mike Hirshland, who, like Metcalfe, is a
general partner in Polaris Venture Partners, in Waltham, Mass.
When we caught up with Metcalfe, he seemed more
tickled than ticked off, encouraging us to start a
discussion on his response to “the Spectrum attack on my
law, by which attack I am delighted.” The difference of
opinion has more than mathematical significance. It has
direct bearing on the value of dot-com businesses that
exploit expanding social networks. To keep it all
straight, we suggest you first reread the Spectrum
article and then peruse Metcalfe’s post (http://vcmike.wordpress.com/2006/08/18/metcalfe-social-networks).
Ready? Then let the discussion resume with this
comment on Metcalfe’s blog entry by our author Benjamin
Tilly, who is a senior programmer at Rent.com in Santa
Monica, Calif.
Tilly writes: “Some of Metcalfe’s criticism is
justified. For example, it is inherently difficult to
quantify network value, and we did not attempt it. But
he seems to have missed the point of our critique. For
instance, he says that someone should try to combine the
phenomena of the so-called long tail with Metcalfe’s
Law. He failed to notice that someone did—us.
“The derivation of Metcalfe’s Law assumes that all
potential connections have equal value. Therefore, the
value of a network scales as the number of potential
connections, which is proportional to n2
. The phenomenon of the long tail says that
if you rank a large list of things from most valuable to
least, you get a power law. That power law says that
while value is concentrated in the most valuable items,
there is also a lot of value hidden in the long tail. So
what happens if you try to combine these insights?
“When we did that, we saw that the assumption that
every potential connection has the same value is absurd.
It contradicts common sense, and contradicts measured
value distributions, which tend to follow power laws. So
we tried to adjust Metcalfe’s Law by giving the
potential connections that each person could make a
power law distribution—just like what happens in the
long tail. If we assume that each person has roughly
equal value, we find that the value of the network
scales as n
log(n),
not n2
.
“It must be stressed that so far this estimate is a
theoretical prediction. But it can be subjected to a
number of tests. The first, and most obvious, is to ask
whether the assumptions leading to the estimate are
reasonable. They are indeed reasonable—significantly
more so than the ones underlying Metcalfe’s Law.
“A second test was to see whether or not there were
any networks for which we could independently estimate a
value distribution. In fact, there is a known power law
distribution on how far physical mail travels. Through
that we can estimate the volume of mail that will be
sent over a given area, then divide it by the population
in that area. That calculation says that the volume of
mail sent should be proportional to n log(n)—which is the same
estimate, arrived at by a very different means. It
should be stressed that this estimate is based on
empirical data—the volume of mail actually sent. To the
best of my knowledge, nobody has ever produced empirical
data proving that Metcalfe’s Law is correct.
“A third test is to look at what the scaling says
about human behavior. Metcalfe’s Law suggests very rapid
improvements in value as size gets bigger. So big, in
fact, that direct competitors of even slightly different
sizes should have very different valuations—different
enough that either they interconnect rapidly or else the
larger ones will drive the smaller ones out of business.
Our version predicts that size is an advantage, but that
advantage is modest once you get beyond a certain
threshold. Therefore, there will be pressure to
interconnect, but that pressure will be fairly small.
The behavior of competing networks, ranging from early
telephone networks to competing IM systems today, looks
like what we predict.
“Now I won’t say that n log(n) is right. In fact,
its accuracy will vary by type of network. But all of
the evidence that I can find, both theoretical and
empirical, says that it is far closer to being right
than Metcalfe’s Law.”
What do you think? If you’d like to comment on the
issue of whether Metcalfe’s Law is right or wrong,
please send a letter to the editor with the heading
“Metcalfe’s Law” in the subject line to: n.hantman@ieee.org.
The editorial content of IEEE Spectrum magazine
does not reflect official positions of the IEEE or
its organizational units. Please address comments to
Forum at n.hantman@ieee.org