NTT DoCoMo, Japan's largest cellphone system
operator, best known worldwide for pioneering the
wireless Internet in 1999 with its hugely successful
i-mode system, looks to have another big winner on its
hands. Having recast the cellular handset as an
electronic wallet—in effect a prepaid wireless cash
card—it's getting ready to make it a full-fledged
wireless credit card.
DoCoMo is working with major travel and banking
organizations to extend the reach of its e-wallet
service. Meanwhile, its two main Japanese rivals, KDDI
Corp. and Vodafone K.K., are introducing competing
products. (All three companies are based in Tokyo.)
The critical element in DoCoMo's Osaifu-Keitai, or
mobile wallet, is a wireless smart card chip, FeliCa
(from the English word "felicity"), which was developed
by Sony Corp. and Royal Philips Electronics for close
proximity, low-data-rate transactions. The wallet phones
can be used to make electronic purchases at stores or
vending machines equipped with FeliCa readers; can act
as boarding passes on certain domestic air flights; and
can authorize entry through corporate security
doors—all with a wave of the handset [see photo,
"Wireless
Shopping"].
Already, a year after DoCoMo introduced its first
e-wallet, the company has shipped some 6 million of the
handsets. "By the end of March 2006 we forecast DoCoMo
will have shipped around 10 million mobile wallets,"
says Shohei Sakaguchi, executive director of DoCoMo's
multimedia service department. "And by the end of 2006
we believe the figure will reach 15 million." In
addition, he says, competing carriers could ship 5
million more handsets, for a total of some 20 million
mobile wallets by the end of next year.
Sony's FeliCa chip originated as the active element
in its contactless smart cards, introduced in 1995. They
dominate the market for such devices in Japan and are
widely used in Asia as commuter passes and for making
e-purchases. As of June, Sony had distributed 82 million
such chips, including 53 million in Japan, 16 million in
Hong Kong, 10 million in Singapore, and 1.5 million in
China.
By March, DoCoMo expects to ship around 10
million wallet phones. And by the end of 2006, it
projects a figure of 15 million
In January 2004, Sony and DoCoMo formed a joint
venture to adapt the chip for mobile phones. Besides
supplying DoCoMo with the chip, the venture is also
shipping mobile FeliCa integrated circuits to KDDI and
Vodafone, which launched their own wallet phones in
September and October, respectively.
Users with FeliCa phones who have registered for
the e-wallet service can load money onto the phone's
chip in two ways. They can feed cash directly into
special machines found in convenience stores and other
locations, or they can do it by phone, keying in a
personal identification number and transferring cash
from a credit-card account.
From a technical point of view, the FeliCa chip is
part of a transponder system: it receives its power from
the waves radiating from read/write devices it
communicates with, so a battery is not required. The
chip, based on radio-frequency identification (RFID)
technology, operates at 13.56 megahertz over a distance
of 10 centimeters, communicating at 212 kilobits per
second. The communications protocol, called Near Field
Communication, was developed by Sony and Philips and has
been standardized under ISO/IEC procedures.
A pioneering user of FeliCa technology is East
Japan Railway Co. (JR East), the country's largest rail
company. Its Suica smart card is used both for
e-purchases and as a commuter pass. Users simply flash
the card as they go through turnstiles, and instantly
the reader displays the cost of the journey and the
amount of e-cash remaining on the card. JR East plans to
extend the commuter service in January to wallet phones
from DoCoMo and KDDI, and it is in discussions with
Vodafone [see photo, "Showing
Off"].
Mobile FeliCa application files and their data are
managed separately in the wallet phone, and they each
take up from 0.5 to 1 kilobyte. The number of
applications is limited only by the amount of memory on
the chip, which is currently 5 KB in DoCoMo's phones.
Mutual authentication between the chip and a
reader/writer is based on a key encryption system made
up of randomly generated numbers. Information such as
transaction histories and account balances can be
presented on the phone's display. And should the phone
be lost or stolen, a subscriber can block transactions
by calling the handset with a preregistered number or
calling customer support to have the phone locked. The
user can opt for a personal identification number to be
entered before transactions are made, an important
feature given that up to 50 000 yen (US $450) in e-cash
can be stored.
Despite DoCoMo's impressive shipment figures, the
actual number of people using the wallet part of the
phone might not be so high. Some reports estimate that
the number is as low as 550 000; DoCoMo's own figures
are more optimistic.
"Some 20 to 30 percent of [the] total [number of
owners] are registered to use their phones as wallets,"
says Sakaguchi, whose boss, Takeshi Natsuno, managing
director of DoCoMo's multimedia services, played a major
role in creating both i-mode and the i-mode FeliCa
service.
To give subscribers more reasons to use their
wallet phones, DoCoMo has asked a Sumitomo Mitsui
banking group to help it develop its own credit-payment
services. By the spring, DoCoMo plans to launch a
plastic card in partnership with an international credit
card company, and then in the first half of fiscal 2006
it anticipates including the service in its wallet
phones.
DoCoMo hopes to help popularize the use of credit
cards in a country that still relies mostly on hard cash
for conducting everyday business. "Credit cards are
usually used [in Japan] only to make large purchases,"
Sakaguchi says. "But with our service, users will be
able to make purchases as small as 100 yen."
In July, DoCoMo teamed up with NTT Data and the
rail company JR East to set up a joint venture aimed at
covering the cost of installing equipment for companies
and stores wanting to implement the Suica e-cash
service. They expect their investment costs to be
recouped by charging a commission on transactions.
As for introducing the technology overseas, DoCoMo
is keeping silent on the subject. Since 2002, however,
it has been working with a dozen mobile operators in
Europe, Taiwan, and Israel to create local versions of
i-mode. Vodafone, though it refrains from commenting on
plans for its wallet-phone business, has subsidiaries
and alliances in 28 countries across five continents,
giving it ample opportunity to introduce an e-wallet
service when the time is right.