PHOTO COLLAGE: LAURA AZRAN
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• A police raid on a suspected counterfeiter in
China's Guangdong province turns up US $1.2 million in
fake computer parts and documents—enough to produce not
only complete servers and personal computers but also
the packaging material, labels, and even the warranty
cards to go with them. All the parts are neatly labeled
with the logo of Compaq Computer Corp.
• A capacitor electrolyte made from a stolen and
defective formula finds its way into thousands of PC
motherboards, causing the components to burst and leak
and the computers to fail and eventually costing more
than $100 million to rectify.
• 8 Local authorities in Suffolk County, N.Y., seize
counterfeit electrical safety outlets—used in
bathrooms, kitchens, and garages to guard against
electrical shock—bearing phony Underwriters
Laboratories logos. The bogus parts had no
ground-fault-interrupt circuitry, and had they been
installed anywhere near water, the results could have
been fatal.
• Dozens of consumers worldwide are injured, or merely
surprised, when their cellphones explode, the result of
counterfeit batteries that short-circuit and suddenly overheat.
That the world is awash in fake goods comes as no
surprise to anyone who's ever strolled the streets of a
major city and seen a gauntlet of sidewalk hawkers
selling knockoff clothes and pirated motion pictures.
But in recent years a less visible but no less insidious
component of the illicit global trade has taken off: the
counterfeiting of electronics components and systems,
from tiny resistors to entire routers.
High-tech products—including consumer electronics,
batteries, computer hardware, and electronic
games—accounted for four of the top 10 products seized
by U.S. Customs and Border Protection in 2004, the most
recent year for which figures are available. And
according to the Alliance for Gray Market and
Counterfeit Abatement, a trade group founded by Cisco,
HP, Nortel, and 3Com to combat illicit trafficking in
their products, perhaps 10 percent of the technology
products sold worldwide are counterfeit. The group
estimates that legitimate electronics companies miss out
on about $100 billion of global revenue every year
because of counterfeiting. That figure takes into
account only the profits that counterfeiters siphon off
from manufacturers; it ignores the added repair and
maintenance costs necessitated by defective bogus parts
and the expenses of trying to identify and intercept
suspected counterfeiters.
No company is immune. Counterfeit electronics have
turned up in every industrial sector, including
computers, telecommunications, automotive electronics,
avionics, and even military systems. What's more, nearly
every kind of component has been pirated, from low-level
capacitors and resistors to pricey DRAMs and
microprocessors. Whole servers, switches, and PCs have
been faked, but more commonly, only one part in hundreds
or perhaps thousands in an end product is bogus.
And that one bad component can cause lots of
headaches. For example, a component that may be worth
only $2 can cost $20 to replace if it is found to be
counterfeit after it is mounted onto a circuit board.
Even if a manufacturer catches a counterfeit item on the
production line, it will still lose money from having to
halt production and swap out the bogus part. And if the
product finds its way onto the market and out to
customers, there likely will be even bigger problems
with field service calls, warranty issues, product
recalls, and the like.
For the consumer, the failures of systems that use
counterfeits can lead to safety and security problems.
Even if the fake part works, at least initially, it
still poses reliability risks, because it hasn't
undergone the legitimate manufacturer's rigorous quality
assurance processes.
For the manufacturer whose product line has been
compromised, a less tangible but still significant
problem is the tarnishing of the company's image and
brand. Counterfeiters also cheat legitimate
manufacturers by bypassing the research, development,
and marketing that went into the original product.
Unfortunately, most companies are doing little to keep
counterfeit parts out of their supply chains. Companies
big and small say they can't afford to track the history
of every part that goes into every board in every
product they make. Indeed, many of the world's biggest
manufacturers have been duped, in some cases putting
fake or marginal parts into circuit boards that later
failed and caused public relations nightmares. As the
electronics supply chain grows more complex, with parts
coming from many different suppliers all over the globe,
it becomes even more difficult to police the problem.
Meanwhile, the competitive pressure to slash
manufacturing costs makes the trade in cheaper,
less-than-legit parts ever more attractive.
Three key factors are feeding the rise in bogus
electronics: the shift of manufacturing to China, with
its looser enforcement of intellectual property laws and
convoluted supply chains; the growing sophistication of
technology that enables cheaper and more convincing
fakes; and the rise of the Internet as a marketplace,
allowing buyers and sellers to make fast trades without
ever meeting face to face.
As many companies are learning the hard way,
preventing counterfeiting requires a constant,
deliberate, and multifaceted effort, vigorous monitoring
of potential trouble spots, and judicious use of
anticounterfeiting technologies.