Review: "Design for the Other 90%"
By Sarah Adee, Param Bhattacharyya, and Suhas Sreedhar
First Published July 2007
An exhibit at the Cooper-Hewitt, National Design Museum,
highlights the role of design in the developing world
The designs now on display at the Smithsonian's
Cooper-Hewitt, National Design Museum, aren't as sleek
as an iPhone. They're not as glossy as a pair of Nike
Shox, nor are they as sexy as a souped-up Bugatti. “The
majority of the world's designers focus all their
efforts on developing products and services exclusively
for the richest 10 percent of the world's customers,”
said entrepreneur and philanthropist Paul Polak, whose
work inspired the exhibit. “Nothing less than a
revolution in design is needed to reach the other 90
percent.” But that 90 percent lives in parts of the
world where poverty is inescapable and luxuries are
uncommon. So how can design—often understood as
superficial—save and transform lives?
“Design for the Other 90%,” on view until 23 September
in the New York City museum's Arthur Ross Terrace and
Garden, showcases design's potential to address the
developing world's most pressing concerns. Chief among
these are the need for safe and reliable energy,
shelter, education, transportation, health, and water.
Making cheap, clean water accessible to impoverished
rural communities has been the main focus of Polak's
work since 1981. Multiple water solutions are on
display, and each one illustrates the sophisticated
thinking that must go into filling a basic need. The
answers to vexing, large-scale problems are packaged in
the deceptively simple form of a plastic water jug, a
bucket, and a straw. Some designs are more successful
than others.
Photo: Sally Adee
|
Hans and Pieter Hendrikse's Q-Drum, for
instance, manufactured by Kaymac Rotomoulders
and Pioneer Plastics in South Africa, is a
torus-shaped blue plastic drum with a length of
heavy-duty nylon twine looped through the hole.
The designers envisioned the Q-Drum as an
alternative to the jugs of water women carry on
their heads, sometimes many kilometers each way,
to get clean water. Its design lets people roll
it over flat surfaces, rather than carrying a
heavy container.
But while the Q-Drum's 5-millimeter-thick
polyethylene walls make it very sturdy, it
depends on flat, even terrain. “It's not going
to last,” says Basil Safi, program officer at
the Bloomberg School of Public Health Center for
Communication Programs at Johns Hopkins
University, in Baltimore, who studies household
water safety in developing countries. “You have
one rock or some uneven ground, and this thing
is going to break, even with thick plastic.”
Filled completely, the drum weighs 73 kilograms
(160 pounds). “You roll this thing around for a
little while and that's great,” says Safi. “All
it takes is one hill, and that's around 160
pounds rolling at a fast pace toward the people
behind you.”
|
Photo: Sally Adee
|
Better than walking all day for clean water
would be to have something to purify dirty—but
locally available—water. The AquaStar Flow
Through purifier, from Meridian
Design, San Jose, Calif., provides an excellent,
cheap alternative to lugging clean water from a
distant source. Contaminated water is channeled
through a tube that contains an ultraviolet-C
lamp (the same kind found in tanning booths).
The UV light neutralizes the pathogens in the
water—bacteria, viruses, organic
contaminants—and in minutes creates purified,
drinkable water.
But there are limitations to the UV light's
ability to sterilize. If the water is so dirty
that it is opaque, the liquid immediately
surrounding the light is sterilized, but where
the particles block the light, the pathogens
will survive. The water must be filtered through
cheesecloth to remove the larger particles or
stored in a bucket until the mud settles to the
bottom. And finally, the tool must be kept safe,
because if the 12-volt UV-C light breaks, there
is no corner hardware store—or enough money—to
obtain another one. Add to this the problem of
finding a power source for the light in a rural
village, and this seemingly simple solution
becomes less so.
|
Photo: Sally Adee
|
Simpler yet is Vestergaard-Frandsen's
LifeStraw,
which is a portable water filter. The LifeStraw
is a fat plastic straw containing successive
filters through which a person can suck water
directly out of any available body of
water—streams, ponds, or puddles. “Ideally, you
could use it to drink out of a latrine,” says
Safi. The company, which is headquartered in
Switzerland, has branches in eight countries,
including Ghana, India, and Nigeria. It created
the LifeStraw after noticing how many
point-of-source solutions were failing.
Water-purification technologies installed at the
community spigots or in homes were known to
eliminate pathogens, but somehow there were no
noticeable drops in disease. Then
Vestergaard-Frandsen's research confirmed that
although many people have clean drinking water
where they live, those who spend time away from
home—like hunters or farmers—must settle for
whatever's available, much of which is surface
water so dirty it resembles chocolate milk.
Such standing water can host a parasite called
Dracunculus
medinensis, known commonly as the
guinea worm or serpent worm. The parasite's eggs
are ingested by water fleas, which enter the
human stomach when a thirsty person drinks
tainted surface water. The larvae drill into the
stomach lining and grow to about a meter long
during the ensuing year. When the mature worm,
pregnant with millions of eggs, is ready to exit
the body, the person develops an ulcer (usually
on the skin of the lower extremities). As the
worm starts to burrow out, it causes a burning
sensation so intense that the host immediately
seeks the nearest body of cool water. The moment
the worm feels the water, it releases the eggs,
thereby setting the stage to infest more
victims. Though not fatal, guinea worm is an
enormous financial drain. Infected individuals
are incapacitated for weeks or months while the
worm exits the body.
LifeStraw can filter out the larvae-laden
fleas, and it can also protect the user from a
host of other water-borne diseases.
Vestergaard-Frandsen's U.S. regional director,
Thomas Soerensen, says that the company aims to
eradicate guinea worm by 2011. If it succeeds,
guinea worm will be the second disease in
history to be ended by human intervention (the
first was smallpox). That project requires not
just engineering but a complex web of cultural
understanding, sociology, and cultural analysis.
The company works with educators to teach people
how to use its products.
|
Photo: Sally Adee
|
Many of the exhibit's other designs similarly
integrate engineering and cultural problem
solving. The Pot-in-Pot
cooler—used in Burkina Faso, Cameroon, Chad,
Eritrea, Ethiopia, and Niger—keeps food from
spoiling. The simple system consists of two clay
pots, sand, and water. A smaller clay pot is
nested inside a larger pot, and the space
between them is packed with sand. Produce is
placed inside the smaller pot, and water is
poured into the packed sand. The evaporating
water pulls heat out of the interior of the
small pot, keeping the food cool and prolonging
its storage capacity. Tomatoes, for instance,
can last up to three weeks using the Pot-in-Pot,
compared with two or three days without it. Not
having to throw precious food away generates
more income for farmers, especially those who
have no access to a refrigerator. Better yet,
the pots can be made locally, eliminating the
need for costly shipping and adding jobs to the community.
|
Photo: Design That Matters
|
The Kinkajou
Microfilm Projector and Portable
Library, made by nonprofit Design
That Matters, based in Cambridge, Mass., is an
inexpensive LED microfilm projector that allows
students to learn at night even in rural
environments that do not have electricity.
Inspired by Fisher-Price toys that used plastic
lenses for projection, the Kinkajou, which is
named after a nocturnal rainforest mammal with
large eyes, uses a combination of seven plastic
lenses along with an energy-saving LED for its
light source. The projector can cast a microfilm
image 6 feet across, bright enough to be seen
from the back of a large classroom. The
Kinkajou's aim is to bring literacy to places
such as Mali, where rural villages often lack
electricity, and education can be conducted only
at night, when adults are not working. Rather
than students in a crowded room passing around
dim lanterns and tattered books, they look at
materials projected onto the wall by the
Kinkajou. “It's got to be low cost, it has to
last a long time, it has to be portable,” says
Timothy Prestero, cofounder of Design That
Matters. Working with MIT design students, the
company resurrected microfilm technology from
its Cold War grave. “Microfilm's rated to last
something like 120 years in this incredible
temperature range, and we can put 10 000 images
or 10 000 pages of information on a cassette
that costs $4.” The projector's efficient LEDs
come with a solar panel for off-grid use.
|
Photo: Sally Adee
|
The Big
Boda load-carrying bicycle, designed
by WorldBike, of Berkeley, Calif., takes on the
challenges of living in a country where not
everyone has a pickup truck, by fortifying the
common bicycle to carry many kilograms of extra
cargo. Having a personal transportation
mechanism to haul cargo and goods is one
inexpensive part of solving a complicated
problem.
|
In design and engineering, the best solutions tend to
be the simplest. Because the idea of simplicity is so
culturally dependent, poverty and disease solutions in
the developing world demand more than technical
sophistication. This exhibit reminds its audience why
real simplicity is the most elusive goal.
|