PHOTO: iRex Technologies
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The Swedish mobile technology engineer Stig Nordqvist
has a vision. He sees millions of people accessing
up-to-the-minute, broadsheet-quality news on small
handheld devices that can stay switched on longer than
most people can stay awake. Think iPod—plus
connectivity—for newshounds.
When? A lot sooner than you might expect. Several
newspapers in Europe and Asia are already producing
dedicated e‑reader editions, and others are following
suit. At the forefront are a couple of dozen
publications part way through a three-year electronic
news initiative, organized by IFRA, a publishing trade
association based in Darmstadt, Germany, with more than
3000 members worldwide. IFRA launched its e-News project
in March to help members evaluate business and editorial
opportunities opened by a new generation of handheld
electronic reading devices [see photo, “New World of
News”]. Participants include The New York Times and its
International Herald Tribune subsidiary in Paris,
Spain’s El País, Britain’s Telegraph Group, and Japan’s
Yomiuri Shimbun.
“We are seeing the start of a big change as to how we
read not just newspapers but books and magazines as
well,” says Nordqvist, IFRA’s director of business
development. “E-reader technology in the newspaper
industry is going to take off, and the evolution of
these devices will be breathtakingly rapid.”
Nordqvist’s view is rapidly gaining ground in the
industry, despite the discouraging performance in the
last decade of the obvious precursor technology,
e-books.
Bruno Rives, president of Tebaldo, a digital media
consulting firm in Paris, predicts that 2007 will be a
breakthrough year for e-readers. “The stakes are so high
that all of the actors in the sector have accelerated
development,” says Rives, a leading expert on the
commercial applications of electronic paper.
Bluntly put, there’s not much of a future for the
once-a-day distribution of highly perishable
information, printed with ink on thin sheets of
expensive, chemically treated wood pulp
Many newspapers continue to turn handsome profits, but
with circulation and ad revenue generally stagnant and
more and more readers going to the Internet first to get
news in real time, no publisher can ignore the writing
on the wall. Bluntly put, there’s not much future for
the once-a-day distribution of highly perishable
information, printed with ink on thin sheets of
expensive, chemically treated wood pulp.
Enter half a dozen new e-readers from Europe and Asia,
most relying on an electronic ink developed by MIT
spin-off E Ink, in Cambridge, Mass. Oddly, none appears
to have been designed specifically with newspapers in
mind. But people in the black-on-white news business say
the devices just might be the vehicle to bring
newspapers into the mobile digital age.
Take the iLiad, an electronic reader developed by iRex
Technologies (Interactive Reading Experience), a Dutch
company in Eindhoven, launched in July by six engineers
who split off, amicably, from Dutch Royal Philips
Electronics. At first glance, the iLiad looks like an
oversize PDA or an ultrathin tablet PC, but the
similarity is only skin-deep. Personal assistants and
tablets generally have heavy, backlit LCD screens that
chew up battery power, but the iLiad is composed of a
plastic sheet embedded with millions of microscopic
capsules containing oppositely charged black and white
particles. A positive charge applied to the electrodes
in the substrate attracts the black particles and pushes
the white ones to the top of the microcapsule, where
they become visible, and vice versa.
For reading, that kind of active-matrix
electrophoretic display—invented by E Ink and used in
all the e-readers currently on the market—has three
significant advantages. Because the screen, like paper,
reflects rather than transmits light, it is equally
viewable from any angle, unlike an LCD screen, which is
designed to be viewed head-on. It is also readable in
direct sunlight, an important selling point.
Another eye-saving feature is the static image. “It is
just like paper—there is a zero-refresh rate,” explains
iRex cofounder Jan van de Kamer.
Because the image does not move, it doesn’t drain the
battery, which at present holds a charge for 15 hours.
The company says the battery will soon allow for
20 hours of uninterrupted reading—enough time to digest
Sunday’s edition of The New York Times.