Greenpeace has updated its Guide to Greener Electronics just in time for a holiday shopping season in which more and more consumers are trying to shop green, that is, for environmentally friendly products. And Nintendo received the dubious distinction of being the first company ever to receive a perfect zero, putting it at the bottom of the rankings.
The organization looked at the top 18 manufacturers of personal computers, mobile phones, TVs, and games consoles and rated them in terms of their chemical policies and practice, including their efforts to phase out PVCs and brominated flame retardants; and their policies and practices on taking back and recycling their products. A perfect score is 10, calculated from a 30-point scale.
Top of the heap was Sony Ericsson, with a 7.7, up from second place thanks to its improved reporting of old mobile phones recycled. The company's products are due to be free of brominated flame retardants by January 1, and Sony Ericsson is clearing phthalates out of its product line as well. Samsung moved from eighth place to second,
also with a 7.7. Samsung has eliminated PVC from its LCD panels and is doing better on recycling.
Taking an embarrassing tumble from first to ninth is Nokia, with a 6.7. Greenpeace slapped Nokia with a penalty for corporate misbehavior on its recycling practices. Motorola also fell dramatically, from ninth place to fourteenth, also getting that misbehavior penalty. The company also has yet to announce a schedule for phasing out brominated flame retardants and PVCs from its entire product line. Apple edged up from eleventh to tenth after announcing that all new iMacs and many iPods are being sold with casings free of brominated flame retardants and that internal cables are PVC-free. And then there's Nintendo. Nintendo scored zero on every criteria. Greenpeace notes that this allows "infinite room for future improvement."
Top to bottom, the lineup looks like this: Sony Ericsson, Samsung, Sony, Dell, Lenovo, Toshiba, LGE, Fujitsu-Siemens, Nokia, HP, Apple, Acer, Panasonic, Motorola, Sharp, Microsoft, Philips, and Nintendo. The detailed score charts and analyses are here.