The Race for a New Game Machine
The Race for a New Game Machine: Creating the Chips Inside the XBox 360 and the PlayStation 3
By David Shippy & Mickie Phipps; Citadel Press, 2009; 256 pp.; US $21.95; ISBN: 978-0-8065-3101-4
One of the great business stories of our young century lies buried within the 74 million video-game machines sold in the past three years. IBM began by making microprocessors only for Nintendo, but now it also supplies the ones inside the Sony PlayStation 3 and the Xbox 360.
A new tell-all business book, The Race for a New Game Machine , documents that industry transformation. The authors—David Shippy, chief architect of the microprocessor core, and project manager Mickie Phipps—cast blame and credit equally, letting the chips, so to speak, fall where they may.