Not content to serve only its customers’ eyes and ears, Japan’s NTT Communications, of Tokyo, has just finished testing an Internet-connected odor-delivery system to be used by retailers and restaurants to attract customers. In the test, a device [right] emitted cocktails of fragrances mixed in the machine according to recipes delivered over the Internet. The scents were intended to pull passersby into a pub in an underground mall in Tokyo. What drives Japanese mall-goers to drink? NTT’s researchers are betting that for men, at least, it’s a peculiar lime aroma—used in combination with a flat-panel display showing frolicking bikini-clad women.
MI5's Secret Building Posted Online
Construction Company Points to It With Pride
China Backs Off Filtering Software Mandate
Malaysia Looks to Pick Up the Baton, However
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Rail Against Plagiarists and Exploiters
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Security Lessons Going Unlearned
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653 Public Bodies Will Have Access to the Information
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Q&A With: Jack Hidary
A founder of two successful Internet start-ups spoke with Spectrum Online about today's entrepreneurial environment, Net technology, and being your own boss
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FBI Targets Cyber Money Mules
Major Prosecutions Planned
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EU thinks you do
Silicon Valley 2.0 (Beta)
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The Effect Effect
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HoloFlex: A Flexible Smartphone with a Holographic Display
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