The Death of Plasma TV: You Read it Here First
Back in 2006 IEEE Spectrum author Paul Oâ''Donovan predicted the death of plasma television, in his article â''Goodbye, CRTâ''. He wrote, â''A plasma TV wonâ''t be the last TV you buy. Hereâ''s why: itâ''s got limited longevity, itâ''s power hungry, and itâ''s heavy,â'' and went on to detail the inherent weaknesses of the technology.
By 2010, he predicted, â''LCD TVs will dominate in sheer numbers, though mostly at the smaller screen sizes. Projection TV production will grow steadily, with 14 million manufactured in 2010. Meanwhile, plasma technology will gradually die.â''
At the time, it seemed like a pretty bold statement. Plasma TV sales were surging; in the third quarter of 2006, as Oâ''Donovanâ''s article went to press, plasma TV sales were up 140 percent compared with the previous year (counting by units).
But now, it seems, plasma is indeed on its deathbed. Last year, according to the Consumer Electronics Association, manufacturers shipped a total of 32.74 million sets to retailers in the U.S. LCD TV shipments totaled 23.76 million (73 percent); plasma came in at 3.55 million (11 percent). And the news for plasma just keeps getting worse. This month, Pioneer, manufacturer of one of the best plasma displays out there, announced that it is getting out of the TV business altogether. Low-cost TV maker Vizio also has stopped manufacturing plasma televisions and has reportedly almost sold out of its inventory.
Today, just LG, Samsung, and Panasonic are still in the plasma business. Panasonic, long convinced of a plasma future, made huge investments in plasma display manufacturing, and is likely to continue to support the technology for years to come. And indeed, the company continues to push the technology forward, introducing at this yearâ''s Consumer Electronics Show an ultra-thin model (2.5 cm thick), a plasma TV capable of displaying 3-D images, low-power designs, and a prototype of a 150-inch plasma display. These efforts are likely to keep plasma a viable choice for bars, airports, and billboards; flying off retail shelves into homes, not so much.