When Drone Delivery Makes Sense
When Amazon first announced its PrimeAir drone delivery service, we were skeptical. And we are still skeptical. Google's announcement of Project Wing did very little to reduce our skepticism about delivery drones operating in urban, densely-populated areas (where people want to receive packages quickly). If anything, it made us more skeptical, since what is apparently Google's best solution to the last 50 feet problem (dangling a package from fishing line) seems, uh, sketchy, at best.
We'd certainly love for Google or Amazon to make urban drone delivery work. We don't think they'll do it anytime soon, but we'd be ecstatic to be proven wrong by some ingenious implementation of technology. In the meantime, however, logistics company DHL has demonstrated one of the specific situations in which drone delivery is actually a good, realistic, achievable thing. Here's why.