Too often, those in the technology sector think of
books simply as paper databases that primitively store
small amounts of knowledge in a handy form. And, mostly,
this is true. Once in a while, though, a book falls into
your hands that is something much more compelling,
something that combines knowledge with a tradition of
craftsmanship that long defined the work of the best
publishing houses. One of these examples of the
bookseller’s art is the volume Radiola: The Golden Age of
RCA, 1919–1929, by Eric P. Wenaas (2007,
Sonoran Publishing, US $65).
While Radiola may be too
detailed for the average reader, those who are enamored
of old-time radios will find the book a little museum of
the mind.
In terms of book design and production, Radiola is a gem,
featuring some of the finest reproductions of images
from the early days of radio you will ever find. Yet,
that merely describes the format. More important, Wenaas
has a compelling story to tell, and he does a first-rate
job of telling it. The subtitle of the book alludes to
the creation of the Radio Corporation of America (RCA)
and the introduction of a product line that defined the
public’s fascination with the new technology of
broadcasting in the 1920s. While Radiola may be too
detailed for the average reader, those who are enamored
of radioana (all things related to old-time radios) will
find the book a little museum of the mind. Wenaas has
scrupulously hunted down seemingly every source of
information on the classic radio receiver of the era and
he presents them almost exhaustively—complete with nine
appendixes, two indexes, and a selected bibliography.
In his text, Wenaas offers an insightful account of
the rise of wireless telegraphy and telephony into a
scientific art form that heralded the rise of electronic
mass communications. He begins with the formation of the
Marconi Wireless Telegraph Co. of America, the first
major radio firm in the United States. His section on
this early period, running from 1899 to 1919,
concentrates on the business strategy employed by the
British managers of Guglielmo Marconi’s wireless company
in founding a U.S. franchise: becoming a worldwide
monopoly. At the time, this devious strategy was hardly
uncommon. Magnates of other economic sectors in western
countries had practiced monopolistic practices for
decades—in areas such as shipping, railroads, petroleum,
and precious minerals. The big problem for Marconi’s
principals, though, was that they were literally the
last of the ambitious plutocrats to jump into the
monopoly game.
From the start, the management of American Marconi
found itself trading jabs with the U.S. government.
Wenaas notes that their drive to horde all wireless
advances to themselves could not have come at a worse
time. The Sherman Antitrust Act had become law only a
few years earlier and the executive branch was finally
prepared to enforce it vigorously. This 20-year battle
between American Marconi and its competitors, monitored
stringently by government officials is, by far, the most
intriguing portion of Radiola. When
Marconi’s method for sending signals wirelessly first
came on the scene, its earliest adopters were the navies
of the world, looking to secure the same advantages that
armies had achieved with the telegraph 50 years earlier.
So the U.S. Navy was determined at the beginning of the
20th century to see the development of wireless
technology open to all competition to produce the best
signal service possible. (In fact, Wenaas points out,
Navy engineers were so keen to perfect the emerging
medium that they coined their own name for it: radio.)
This difference of opinion with American Marconi on how
wireless, or radio, should be forged eventually brought
the two into an all-out confrontation.
Nonetheless, using patent litigation, lobbying, and
exclusive leasing arrangements (even with the Navy),
American Marconi was able to keep its stranglehold on
radio usage a highly lucrative concern for a good many
years. However, with America’s entry into the First
World War, that situation changed dramatically. Under
federal law, radio patents were confiscated by the
government for national security reasons, and strict
usage guidelines for operators became the order of the
day. With the end of hostilities in 1918, the U.S. had
become, ironically, the very thing American Marconi had
long tried to become: a two-ocean wireless monopoly.
Still angry about the British radio subsidiary’s
hardball tactics of the past, the Navy struck back. It
urged the government to sanction an American firm to
create a new concern to purchase the rights to all the
primary patents that had been seized—and it solicited
General Electric in 1919 to do the honors.
“Both American and British Marconi, understanding
their options were very limited, entered into
negotiations with GE,” Wenaas writes. “It is notable
that GE acted to form a new company without any enabling
legislation to charter a monopoly.” This passage alone
should indicate just how upset the Navy and the federal
government had ultimately become with the leaders of
American Marconi. To this day, it is still considered to
be one of the greatest examples of poor judgment in the
annals of business management.