Microsoft came out with its own browser, Internet Explorer, in 1995,
to compete with Netscape. But Explorer's merits were not enough
by themselves to persuade people to choose it. That may surprise
you, but there was never any doubt about it inside Microsoft.
Many internal memos and e-mails, over the entire period of
the browser war, explain convincingly how and why Netscape
was going to win. The fundamental reason was that Netscape
had too much of a head start.
So to hang on to their supremacy, Microsoft executives adapted classic
monopolistic tactics to the particular circumstances of the
PC industry at the end of the 20th century. Basically, what
they did was systematically block widespread distribution
of superior new technologies and prevent third parties from
collaborating with innovators.
They also warned original-equipment manufacturers (OEMs) away from
Netscape Navigator by threatening to revoke their Windows
license if they did not comply. They paid Internet service
providers and firms like America Online to distribute only
Internet Explorer because they were concerned they would "lose
all those side-by-side user choices," according to Cameron
Myhrvold, the product's own marketing manager.
When an OEM like Hewlett-Packard came up with valuable innovations
that let users easily set up their own computers—and
choose the browser they wanted—Microsoft banned them.
Similarly, the company forced Intel to withdraw its support
for Sun's Java, the original Java and a rival to Microsoft's
version.
Through these tactics, and more, Microsoft forced developers of PC
software to favor Internet Explorer if their software worked
automatically with a browser, and to favor Microsoft's Java
if their product linked to Java. Those were the tactics that
drove the outcome of the browser and Java wars, which was
(no surprise) a total victory all around for Microsoft.
The point of all this was to have the Windows monopoly survive competition
"born on the Internet," as Bill Gates put it in 1995. Over
a period of years, as Microsoft memos clearly show, executives
concluded that the Internet threatened their monopoly position,
and that they could not thwart it by producing better products.
So they used unlawful tactics to keep customers from getting
a chance to choose new technologies.
Microsoft's success in recent years has come from blocking users and developers
from innovations by other companies that could threaten Microsoft's
dominance
They also imposed what insiders called a "strategy tax" on their
own browser developers—browser improvements that would
benefit customers could nevertheless be nixed if they didn't
improve the strategic position of Windows and Office, Microsoft's
core products. With all of Microsoft's talent, it is not surprising
that some of their own people complained bitterly about these
tactics—they wanted to try to win on the merits of their
creations rather than by brute force.
The damaging and distorting effects of those tactics harm computer users
to this day. The Netscape browser, Java on PCs, and multimedia
technologies from Intel have all disappeared from the marketplace.
Indeed, Microsoft goes on blocking distribution of innovations
by others, as documents introduced at the trials show. Examples
include multimedia software from Real Networks and Nokia,
as well as Nokia software to synch handheld data with your
PC.
When efforts to prevent competition kill an innovative product
or company, more than technology is lost. If Navigator, for
instance, were still robust, middleware entrepreneurs would
have two choices of distribution partner: Microsoft and Netscape.
As a result, we have lost the opportunity even to consider
new technologies not approved by Microsoft.
The bottom line is that, had Microsoft obeyed the law, we would have
had much more innovation and competition over the last seven
years. Moreover, much of that lost activity would have focused
on the interface between the PC and the Internet—an area
where more innovation would have been particularly welcome.