Illustrations: Mark Matcho
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Venture capital funds have swelled hugely in the past decade or so—and
that's good, isn't it? Venture capital lights fires under
scrappy and ambitious start-ups. It can help bring great new
ideas to market, some of which go on to disrupt entrenched
industries, spawn entirely new ones, perhaps even permanently
change the world.
Old established
companies rarely do that. They're much better at making incremental
innovations, because they generally have more to lose than
to gain from disruptive technologies. Yahoo and Google came
out of left field, not the R&D labs of Microsoft or IBM.
The personal computer as we know it came out of Apple Computer,
not Hewlett-Packard, itself the original Silicon Valley start-up.
Cryptography was brought to market by new companies like RSA
Security and VeriSign, not by AT&T.
In theory,
then, venture-capital-backed start-ups are the best engines
of innovation. But are they in fact? With venture capital
funding an order of magnitude greater today than it was in
the early 1990s, now is an excellent time to ask: has all
that funding over the past decade brought more innovation
or less?
As
venture capitalists ourselves, we've had considerable experience
watching our colleagues make investment decisions. We had
our own theories about how best to turn money into innovation
but reserved judgment on the industry as a whole until we
could accumulate and analyze the data from what has been the
most frenzied decade in technology history.
Our
methodology was simple. We examined 1303 electronic high-tech
initial public offerings for a 10-year period ending in 2002.
We limited ourselves to IPOs from the New York Stock Exchange
and Nasdaq, which were ground zero for the telecom and dot-com
explosion of the 1990s. We sorted out those that were VC-funded
and compared them with those that were not. We rated them
on a scale of 1 to 5, with 1 being the most technically innovative.
[See sidebar, "."]
We were
shocked by what we found. Overall, the level of innovation
during that decade was surprisingly low. Even more dismaying,
it did not correlate well with VC funding: the level of innovation
actually dropped sharply after 1996, even as venture funding
was going through the roof.
To Focus On Truly New Technology, we first excluded
spinoffs, such as Lucent Technologies Inc., which broke off
from AT&T Corp. in 1996, and recapitalizations, such as
Accenture, which, under the name Andersen Consulting, was
already a separate business unit when it severed ties with
Andersen Worldwide in 2000.
We also
eliminated eBay Inc. and other companies that relied on e-commerce
business models rather than new technologies. While innovations
in e-commerce have created businesses worth billions of dollars,
and improved the lives of millions of consumers and retailers
alike, finding a new way for them to interact with one another
is quite different from coming up with a fundamentally new
technology.
There
is, of course, a reasonable point to be made about new organizational
structures that would be possible only with the Internet.
When a garage sale is limited to people who drive past your
front yard, you're lucky to find a single person interested
in that old weather vane, whereas when the buying universe
isn't limited by geography, a bidding war between collectors
is not only possible but likely. But the difference between
e-commerce businesses and earlier auction or phone- and mail-order
companies is largely one of degree, not kind, and doesn't
compare to, say, using lasers for microwave communications
or DVD players.
In fact,
e-commerce business models are almost always grounded in only
the slightest bits of incremental innovation. For example,
eBay wasn't the first Internet auction site—that honor probably
goes to OnSale Inc., founded in 1994. And the most novel thing
about Amazon.com, the other e-commerce elephant, is its recommendation
software ("customers who bought this book also bought..."),
which was invented by the Software Agents Group of the MIT
Media Laboratory, also in the early 1990s.
After
subtracting spinoffs (21 companies) and e-commerce (459 companies),
we had 823 firms in our study. Even with all those companies
subtracted, we found few truly innovative companies and a
sharp decrease in their number over time. We used 1996 as
a peak dividing two temporal watersheds. That year saw the
seminal U.S. Telecommunications Act, the Lucent spinoff, and
the start of the tech bubble.
In studying
the four years from 1993 to 1996, we found 20 highly innovative
companies, ones that fell into our two highest levels [see
table below "10 Years, 20 Companies"].
That's about five per year, only 4.4 percent of the four-year
total. For the next six years, though, that already low percentage
plunged to 1.4 percent—only five such highly innovative companies
in the entire period. That's not even one per year.
There
was also a big drop in the middle range of innovation—companies
that took some less-than-fundamental innovation and brought
it to market in a clever way. Some of these companies, scoring
a 3 on our scale, have been highly successful. The number
of these midrange companies decreased substantially, from
29 per year during 1993 to 1996 to only 7 during 1997 to 2002.
By far
the largest number of IPOs over the course of our 10-year
period received a low rating of 4, which was essentially the
bottom. (Only a few companies remained in the very lowest
tier of 5 once we excluded Internet e-commerce plays.) For
the first four of the 10 years studied, two-thirds of the
823 companies fell into this No. 4 tier. That proportion rose
to 87 percent in the next six years—a further decrease in
an already disappointing level of innovation.
The reasons
for this failure are complicated and deeply entrenched in
the VC way of doing business. But a common thread runs through
many of them, and it has to do with risk. Based on our experience,
we believe that VCs really aren't the risk takers they're
often made out to be.